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Hummingbird Insights
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  • Can Brands Grow Without Losing Connection? 
    in Hummingbird’s POV
    Founders understand both their audience and the problem they are trying to solve for them. But as organisations grow, that clarity can begin to blur. Layers form. Teams expand. Distance creeps in. And slowly, almost imperceptibly, brands can lose touch with the people and realities that once shaped their decisions. …
Articles
Squeezing the Data: How to Unlock More Value from Existing Research 
By Claire Salkeld | | 0 Comments |
New research is exciting, but sometimes, the answers are already…
KISS: Why Simplicity Over Complexity Wins Every Time
By Claire Salkeld | | 0 Comments |
Simplicity should not be seen as dumbing down. It’s the…
Overcoming the Overwhelm of Tough Challenges
By Claire Salkeld | | 0 Comments |
When challenges feel overwhelming it can be difficult to get…
NOT Taking the Easy Route
By Claire Salkeld | | 0 Comments |
The human brain naturally pushes us towards options that are…
Unveiling the Blind Spots: Why We Don’t See Our Behaviours Until They’re Problematic   
By Claire Salkeld | | 0 Comments |
Issues such as debt and obesity are growing concerns. We…
Understanding Gendered Language 
By Claire Salkeld | | 0 Comments |
We've all heard about gender gaps – pay, education, health…
The Language Disconnect. Speak Consumers’ Language
By Claire Salkeld | | 0 Comments |
Our language is not their language; there’s a disconnect between…
Consumer Behaviour: Observing at the Zoo or going on Safari?
By Claire Salkeld | | 0 Comments |
Understanding our audience is paramount. Being consumer centric is what…
Breaking Out of the Echo Chamber. Bridging the disconnect.
By Claire Salkeld | | 0 Comments |
Your social media feed is a digital echo chamber where…
The Delicate Balance Between Privacy and Secrecy
By Claire Salkeld | |
Privacy vs secrecy. What’s the difference? And why does it…
What Challenge Are You Trying To Solve?
By Claire Salkeld | |
Too often brands can focus on alleviating immediate 'symptoms' to…
Choosing a Different Path to Unlock Hidden Perspectives
By Claire Salkeld | |
Are you bored with hearing the same old answers to…
Understanding intuition… and consumer expectations 
By Claire Salkeld | |
Have you ever stopped to think about the countless day-to-day…
Limiting Options
By Claire Salkeld | |
In today's consumer-driven world, people are bombarded with countless choices…
Knocking down barriers 
By Claire Salkeld | |
Lentils and grains used to be seen as difficult to…
Breaking the rules
By Claire Salkeld | |
Sometimes we’re faced with choices and it’s impossible to choose…
What’s wrong with U-Turns? 
By Claire Salkeld | |
In politics, terms like ‘doing a U Turn’ are so…
Getting to the heart of the issue; efficiently and effectively 
By Claire Salkeld | |
Don’t you hate it when you’ve put loads of effort…
A common language
By Claire Salkeld | | 0 Comments |
If language is meant to help us communicate, why do…
The truth, the whole truth and nothing but the truth 
By Claire Salkeld | |
When research participants answer questions, they’re trying to help. And…
Self-sustaining sustainability 
By Claire Salkeld | |
Altruism alone is not going to save the planet. To…
When there’s no secrecy, there’s no shame 
By Claire Salkeld | | 0 Comments |
Sexuality, mental health, bodily functions, alcohol, personal politics, even money…
Behind the mask
By Claire Salkeld | |
Would you tell a stranger that you hold strong racial…
One Vision
By Claire Salkeld | |
We talk about how, as an insight lead, you can…
What’s the secret sauce behind Barbie’s revival? 
By Morag Spencer | |
For many, Barbie had become an outdated brand, portraying women…
The Menopause Revolution has begun…for some
By Morag Spencer | |
Working in marketing, it’s easy to assume that everyone is…
More Bang For Your Buck!
By Claire Salkeld | |
20 Top Tips on how to get more from your…
Keeping the environment on the agenda
By Claire Salkeld | |
With climate change slipping to our 8th biggest concern worldwide,…
How can brands save consumers money and be eco-friendly? 
By Claire Salkeld | |
Prioritising cost saving messages above eco-friendly reflects consumers priorities; and…
The Accidental Environmentalist
By Claire Salkeld | |
Important issues such as climate change have somewhat paled into…
My new favourite
By Claire Salkeld | |
"There are no strangers here: only friends you haven’t yet…
Can Brands Grow Without Losing Connection? 
By Claire Salkeld | | 0 Comments |
Founders understand both their audience and the problem they are…
Why product obsession is killing your brand
By Claire Salkeld | | 0 Comments |
Taken from our recent discussion with Michelle Roberts - brand…
From Category Rules to Consumer Reality
By Claire Salkeld | | 0 Comments |
“Our category works like this” is a phrase we often…
Speed vs. Strategy: When moving faster helps, and when it hurts 
By Claire Salkeld | | 0 Comments |
Speed has become the default in modern marketing. When performance dips or…
The Questions Behind the Questions
By Claire Salkeld | | 0 Comments |
Behind every brief sits a broader set of considerations: the…
Objectivity: The Deadliest Idea in Research? 
By Claire Salkeld | | 0 Comments |
We are often taught that objectivity is the gold standard.…
AI in Qual: Superpower or Sophisticated Intern? 
By Claire Salkeld | | 0 Comments |
In our recent More Bang for Your Buck session, Morag was joined by Hugh (founder…
If It Feels Comfortable, Look Again 
By Claire Salkeld | | 0 Comments |
We like to believe we follow the evidence. That our…
Avoiding the Risks of Blind Trust in Technology
By Claire Salkeld | | 0 Comments |
Technology has earned its place in our lives. It gets…
Listening at the edges: how extreme perspectives fuel sharper innovation
By Claire Salkeld | | 0 Comments |
Most research naturally gravitates towards the middle. The “typical” customer. It…
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