In today's fast-paced world, the ability to adapt and respond quickly to changing market conditions is crucial for success.  

Agile approaches have been around for a while, yet the concept of agile can have different meanings and interpretations across businesses. It may be used to refer to feedback loops that enable brands to quickly identify and address pain points, or iterative approaches that allow brands to test and learn. Equally it is frequently used when there is simply(!) a desire for faster results.  

Whichever context 'agile’ is being used in we believe that there are some key underlying principles that allow us to move more quickly, enabling you to make informed decisions that drive growth and stay ahead of the curve. 

Whilst it may sound obvious, clients and agencies working together with a shared vision is at the heart of agile working. Agility requires co-operation, focus, openness and empowerment.  

Cross functional teams are key 

Agile market research thrives on cross-functional collaboration, bringing together diverse perspectives and expertise from different teams within the business. By leveraging the collective knowledge and insights we ensure that everyone is on board, and that the outcomes will answer everyone’s needs.  

The result? No silos, and no embarrassing moments at the end when a key stakeholder, who was not included, presents a barrier.  

Cross functional teams are about alignment, shared knowledge and ultimately making better, more informed decisions.  

Focus, focus, focus 

At Hummingbird Insights we often talk about working with hypotheses and the focus and agility they bring. Starting with hypotheses makes effective use of existing knowledge, of stakeholders’ priorities, the decisions they need to make and the all important ‘why’.  

In short starting with hypotheses allows us to focus on the bits that are important and not spend time on the things that aren’t - the nice to haves that a) you probably already know and b) you probably won’t do anything with! 

Be prepared to adapt! 

The richest insights often come about when we hear or see something unexpected. It challenges our assumptions. It makes us reconsider. It encourages us to see things from a different perspective. However, we need to be open AND prepared to act on this additional information. 

But you can’t do this if stakeholders don’t have the ability to act - and act quickly. Being agile therefore means having the right stakeholders involved. They need to be decision makers, empowered to pivot, and change direction or approach if required. They need to expect, and accept, the unexpected. 

Partnership 

Gone are the days of master and servant! 

Agility clearly requires a collaborative partnership between us and our clients. We both bring unique perspectives, knowledge, and capabilities to the table, and by aligning our goals and working together, we can create a shared vision that drives success.  

And how do we do this? 

• We question and challenge you to get to the heart of issues and the decisions that need to be made. 
• We're pragmatic and focus on your priorities, so, you don’t compromise quality for speed  
• We’re not afraid to disrupt established patterns of thinking. 
• And we take you on the journey to ensure that our insights land and provoke action.

Agility requires co-operation, focus, openness and empowerment.  

Need a fresh perspective. Talk to Hummingbird Insights