RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
insights
Quality over quantity, and how to make your customers love you 
By Claire Salkeld | |
Do your customers really love your brand? Or will they…
How to Inject Passion and Richness Back into Qualitative Research 
By Claire Salkeld | |
Superficial insights can have serious consequences leading to flawed decision…
The Value of Hypotheses – Learning from Science 
By Claire Salkeld | |
Hypotheses are one of the most effective tools you can…
Balancing Technology and Human Insight: Avoiding the Pitfalls of Blind Trust in AI
By Claire Salkeld | |
After the rush to AI, and having experienced both its…
Beyond AI: Bridging the Gap Between AI and Human Understanding 
By Claire Salkeld | |
As insight professionals, it’s crucial that we don’t get dazzled…
The Evolving Food and Drink Landscape: Blurring Boundaries and Emerging Categories 
By Claire Salkeld | |
For any brand trying to maintain its position on shelf,…
From Chaos to Collaboration: The Surprising Ingredients of agile partnerships 
By Claire Salkeld | |
Agile may mean different things to different businesses but whatever…
Understanding intuition… and consumer expectations 
By Claire Salkeld | |
Have you ever stopped to think about the countless day-to-day…
Limiting Options
By Claire Salkeld | |
In today's consumer-driven world, people are bombarded with countless choices…
Knocking down barriers 
By Claire Salkeld | |
Lentils and grains used to be seen as difficult to…