RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
impact
What Challenge Are You Trying To Solve?
By Claire Salkeld | |
Too often brands can focus on alleviating immediate 'symptoms' to…
Quality over quantity, and how to make your customers love you 
By Claire Salkeld | |
Do your customers really love your brand? Or will they…
How to Inject Passion and Richness Back into Qualitative Research 
By Claire Salkeld | |
Superficial insights can have serious consequences leading to flawed decision…
The Value of Hypotheses – Learning from Science 
By Claire Salkeld | |
Hypotheses are one of the most effective tools you can…
Balancing Technology and Human Insight: Avoiding the Pitfalls of Blind Trust in AI
By Claire Salkeld | |
After the rush to AI, and having experienced both its…
Beyond AI: Bridging the Gap Between AI and Human Understanding 
By Claire Salkeld | |
As insight professionals, it’s crucial that we don’t get dazzled…
Understanding intuition… and consumer expectations 
By Claire Salkeld | |
Have you ever stopped to think about the countless day-to-day…
Breaking the rules
By Claire Salkeld | |
Sometimes we’re faced with choices and it’s impossible to choose…
What’s wrong with U-Turns? 
By Claire Salkeld | |
In politics, terms like ‘doing a U Turn’ are so…