RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
Claire Salkeld
A Voyage of Discovery
By Claire Salkeld | |
There are so many stats telling us that consumers are…
Learning from Behavioural Science
By Claire Salkeld | |
By recognising and responding to customers’ context and emotions we…
The onus is on you!
By Claire Salkeld | |
When a brand talks about product features, rather than benefits,…
Shhhh!
By Claire Salkeld | |
Brits are known for their aversion to talking about money.…
Aaaaaaaaagggghhh!
By Claire Salkeld | |
This is how one woman, in a focus group, responded…
Together rain or shine
By Claire Salkeld | |
Building trust and loyalty is on-going, not just in the…
Maintaining authenticity and relevance
By Claire Salkeld | |
Maintaining authenticity and being genuine are two of the things…
The power of storytelling 
By Claire Salkeld | |
Storytelling can provide education and entertainment.  It’s a means of…
The rules have changed
By Claire Salkeld | |
Brands are now competing across multiple different occasions and with…
It’s not about either or
By Claire Salkeld | |
It doesn’t need to be about alcohol vs. NoLo, but…
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