RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
shopper
The Evolving Food and Drink Landscape: Blurring Boundaries and Emerging Categories 
By Claire Salkeld | |
For any brand trying to maintain its position on shelf,…
Understanding intuition… and consumer expectations 
By Claire Salkeld | |
Have you ever stopped to think about the countless day-to-day…
Limiting Options
By Claire Salkeld | |
In today's consumer-driven world, people are bombarded with countless choices…
Knocking down barriers 
By Claire Salkeld | |
Lentils and grains used to be seen as difficult to…
From Trash to Treasure: Reframing food waste
By Claire Salkeld | |
The term ‘food waste’ is likely to conjure up an…
Breaking the rules
By Claire Salkeld | |
Sometimes we’re faced with choices and it’s impossible to choose…
My new favourite
By Claire Salkeld | |
"There are no strangers here: only friends you haven’t yet…
A Voyage of Discovery
By Claire Salkeld | |
There are so many stats telling us that consumers are…
Making Sustainability Visible For Your Customers
By Morag Spencer | |
How can brands make it easier for consumers to recognise…
The Paradox of Specificity
By Claire Salkeld | |
Why focusing on and designing for a limited audience actually…