RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
consumer behaviour
One Vision
By Claire Salkeld | |
We talk about how, as an insight lead, you can…
Keeping the environment on the agenda
By Claire Salkeld | |
With climate change slipping to our 8th biggest concern worldwide,…
How can brands save consumers money and be eco-friendly? 
By Claire Salkeld | |
Prioritising cost saving messages above eco-friendly reflects consumers priorities; and…
The Accidental Environmentalist
By Claire Salkeld | |
Important issues such as climate change have somewhat paled into…
My new favourite
By Claire Salkeld | |
"There are no strangers here: only friends you haven’t yet…
A Voyage of Discovery
By Claire Salkeld | |
There are so many stats telling us that consumers are…
Maintaining authenticity and relevance
By Claire Salkeld | |
Maintaining authenticity and being genuine are two of the things…
The power of storytelling 
By Claire Salkeld | |
Storytelling can provide education and entertainment.  It’s a means of…
Your brand needs you!
By Morag Spencer | |
Brands are under pressure - do consumers understand your brand's…
A sense of belonging
By Claire Salkeld | |
For most of us, when we go out with friends,…