RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
consumer behaviour
The Delicate Balance Between Privacy and Secrecy
By Claire Salkeld | |
Privacy vs secrecy. What’s the difference? And why does it…
What Challenge Are You Trying To Solve?
By Claire Salkeld | |
Too often brands can focus on alleviating immediate 'symptoms' to…
Choosing a Different Path to Unlock Hidden Perspectives
By Claire Salkeld | |
Are you bored with hearing the same old answers to…
Quality over quantity, and how to make your customers love you 
By Claire Salkeld | |
Do your customers really love your brand? Or will they…
The Evolving Food and Drink Landscape: Blurring Boundaries and Emerging Categories 
By Claire Salkeld | |
For any brand trying to maintain its position on shelf,…
Understanding intuition… and consumer expectations 
By Claire Salkeld | |
Have you ever stopped to think about the countless day-to-day…
Limiting Options
By Claire Salkeld | |
In today's consumer-driven world, people are bombarded with countless choices…
Knocking down barriers 
By Claire Salkeld | |
Lentils and grains used to be seen as difficult to…
From Trash to Treasure: Reframing food waste
By Claire Salkeld | |
The term ‘food waste’ is likely to conjure up an…
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