RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
brand
The power of storytelling 
By Claire Salkeld | |
Storytelling can provide education and entertainment.  It’s a means of…
Your brand needs you!
By Morag Spencer | |
Brands are under pressure - do consumers understand your brand's…
A sense of belonging
By Claire Salkeld | |
For most of us, when we go out with friends,…
Know your limit
By Claire Salkeld | |
During the pandemic, behaviours and habits changed. New consumption occasions…
Making Sustainability Visible For Your Customers
By Morag Spencer | |
How can brands make it easier for consumers to recognise…
Can you have too much choice?
By Claire Salkeld | |
For many years we’ve all craved choice, believing that having…
Saving for a rainy day
By Claire Salkeld | |
It’s an odd phrase isn’t it? Why would you save…
Why are we still talking about neobanks?
By Claire Salkeld | |
There are a number of contributing factors that have driven…
“I am not the target audience”
By Claire Salkeld | |
When we design new products or services it’s easy to…
“I’ll do it later”
By Claire Salkeld | |
Thinking about finances can be a struggle at the best…