RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
brand
Self-sustaining sustainability 
By Claire Salkeld | |
Altruism alone is not going to save the planet. To…
When there’s no secrecy, there’s no shame 
By Claire Salkeld | | 0 Comments |
Sexuality, mental health, bodily functions, alcohol, personal politics, even money…
What’s the secret sauce behind Barbie’s revival? 
By Morag Spencer | |
For many, Barbie had become an outdated brand, portraying women…
The Menopause Revolution has begun…for some
By Morag Spencer | |
Working in marketing, it’s easy to assume that everyone is…
Why brand comms fail on sustainability  
By Claire Salkeld | |
From primary school pupils to octogenarians, every generation claims to…
How can brands save consumers money and be eco-friendly? 
By Claire Salkeld | |
Prioritising cost saving messages above eco-friendly reflects consumers priorities; and…
My new favourite
By Claire Salkeld | |
"There are no strangers here: only friends you haven’t yet…
A Voyage of Discovery
By Claire Salkeld | |
There are so many stats telling us that consumers are…
Together rain or shine
By Claire Salkeld | |
Building trust and loyalty is on-going, not just in the…
Maintaining authenticity and relevance
By Claire Salkeld | |
Maintaining authenticity and being genuine are two of the things…