RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
Hummingbird’s POV
The onus is on you!
By Claire Salkeld | |
When a brand talks about product features, rather than benefits,…
Together rain or shine
By Claire Salkeld | |
Building trust and loyalty is on-going, not just in the…
Your brand needs you!
By Morag Spencer | |
Brands are under pressure - do consumers understand your brand's…
Making Sustainability Visible For Your Customers
By Morag Spencer | |
How can brands make it easier for consumers to recognise…
The Paradox of Specificity
By Claire Salkeld | |
Why focusing on and designing for a limited audience actually…
Out of sight, out of mind…
By Claire Salkeld | |
There's more to sustainability than reducing single use plastic.
Just because you can, doesn’t mean you should…
By Claire Salkeld | |
More features can lead to increased complexity and makes decision…
Can you have too much choice?
By Claire Salkeld | |
For many years we’ve all craved choice, believing that having…
STUPID MACHINE!
By Claire Salkeld | |
Technology is logical, predictable; humans are not.
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