RECENT
  • Staying Curious in a Fast-Moving World 
    in Hummingbird’s POV
    We often reward “having the answer.” But what if the strength lies in the opposite? Asking the so-called silly question. Saying, “I don’t know - can you explain that?”. That space between knowing and not knowing is where insight lives. Read more about how a curious mindset keeps us sharp, collaborative, and open to what’s really happening.
Hummingbird’s POV
Behind the mask
By Claire Salkeld | |
Would you tell a stranger that you hold strong racial…
One Vision
By Claire Salkeld | |
We talk about how, as an insight lead, you can…
What’s the secret sauce behind Barbie’s revival? 
By Morag Spencer | |
For many, Barbie had become an outdated brand, portraying women…
Why brand comms fail on sustainability  
By Claire Salkeld | |
From primary school pupils to octogenarians, every generation claims to…
More Bang For Your Buck!
By Claire Salkeld | |
20 Top Tips on how to get more from your…
Keeping the environment on the agenda
By Claire Salkeld | |
With climate change slipping to our 8th biggest concern worldwide,…
How can brands save consumers money and be eco-friendly? 
By Claire Salkeld | |
Prioritising cost saving messages above eco-friendly reflects consumers priorities; and…
The Accidental Environmentalist
By Claire Salkeld | |
Important issues such as climate change have somewhat paled into…
My new favourite
By Claire Salkeld | |
"There are no strangers here: only friends you haven’t yet…
A Voyage of Discovery
By Claire Salkeld | |
There are so many stats telling us that consumers are…
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