In a world overloaded with information, how often do we truly listen? Not for answers or agendas, but for the deeper meaning - the emotions, contexts, and truths that lie beneath the words. The art of listening to, rather than listening for, is essential to fostering connection, building empathy, and uncovering richer insights. Ready to hear what’s been hiding between the lines?

What happens when words lose their meaning? The story of Avianca Flight 52, where a tragic miscommunication cost lives, reminds us that language is more than just words - it’s about understanding, context, and intent. In a globalised world, mastering the art of communication goes far beyond expressing ideas; it’s about ensuring they resonate across diverse cultural styles.

Instant gratification is transforming the way we think, make decisions, and live our lives, often at the expense of long term goals like financial stability and health. Find out how understanding the brain's dopamine driven reward system can empower us to break this cycle and build healthier, sustainable habits.

The choices we make - big or small, shape the paths we walk, often in unexpected ways. This article dives into the ripple effects of financial literacy (or the lack thereof) on our daily lives and future opportunities. By understanding the gaps in financial education and the chain reactions of our decisions, we can uncover strategies to make smarter choices and avoid negative spirals.

Simplicity should not be seen as dumbing down. It’s the ability to interact smartly and on the same level as your audience. Read more about the KISS principle and why simplicity over complexity wins every time.

When challenges feel overwhelming it can be difficult to get started. Chunking is a proven technique that allows us to tackle challenges with a clear mindset, less anxiety and the motivation to continue. Whether it’s your own challenge or how to help your customers, understand more about why this strategy works.

The human brain naturally pushes us towards options that are easy and comfortable. It encourages us to avoid tackling more challenging tasks. And this is true in many aspects of life from studying to financial tasks, exercise, and health. Unfortunately, not tackling these challenges can have serious consequences.

Issues such as debt and obesity are growing concerns. We look at the psychology behind why people ignore their own behaviours until they become problematic. And what we as insight professionals and marketers can do differently by understanding these behaviours and then nudging these in a different direction.

We've all heard about gender gaps – pay, education, health etc. but what about the language gap? Men and women often use different language and styles to discuss the same subjects, and this in turn creates different narratives. Read why these differences exist and what it means when the dominant language is biased towards one gender.

Our language is not their language; there’s a disconnect between industry/category terminology and consumer language. Read why using consumer language will not only help your message to be understood but it can also build trust and rapport.