Why do some companies make it confusing for the everyday consumer? Do we need to learn the language to be part of the club?
Or have these businesses simply forgotten that they are not the audience?

As consumers, our world does not revolve around credits and debits, or trading on the stock market. We have other things to do. It does not consume all our time and nor should it.

It’s estimated that around three quarters of people in the UK don’t understand ‘basic’ financial terms – and that’s before you get into derivatives or hedging! Using more everyday language in banking and investments isn’t about dumbing down, it’s about recognising who your audience is and making yourself accessible to them.

Isn’t that better for consumers and businesses?