The Hummingbird Way

A specialist qualitative insight agency that...

…reframes the challenge to unlock new perspective

…harnesses existing knowledge and insight before moving forward

…makes the complex simple and provokes action

Based in the UK with a trusted network of partners around the globe; ready to collaborate when and where you need us.

Our areas of expertise

Brand

Successful brands are constantly evolving.

And brand is interconnected with all aspects of marketing and insights, so we work with you to ensure your brand is distinct, relevant and resonates with your audience.

Creative

Creative should not be about killing ideas, but about ensuring your creative is as strong as it can be
for your target audience.

Wherever you are in the process, from creative idea to execution, we'll help you create impact.

Innovation

Good innovation creates new solutions to consumer needs.

We're here to identify white space and scope opportunities to help create winning solutions.

Good design enables users to achieve their goals and complete tasks as quickly and smoothly as possible – it's a problem solving discipline.

From competitive benchmarking and usability testing to designing user flows, we've got the know-how.

Shopper

So often retail environments can result in sensory overload for shoppers.

By understanding the shopper, their goals and the retail environment, we’ll help you create positive and memorable shopper experiences.

We are trusted by leading UK and
global brands to help drive their strategy.

Drinks

Finance

Consumer Health

Beauty

Shopper

FMCG

To start your journey contact us

We are trusted by leading UK andglobal brands to help drive their strategy.

We are trusted by leading UK and
global brands to help drive their strategy.