Hummingbird-Logo-1500pxWHITE
Hummingbird Insights
RECENT
  • Working Smarter, Together: Collaborating for Success
    in Hummingbird’s POV
    Want better outcomes? Our recent webinar on ‘The Art of the Brief’ provided some great insights. Read more on why the research brief is so much more than a list of research questions and how a strong brief can produce better outcomes for all.…
September 5, 2023
What’s the secret sauce behind Barbie’s revival? 
By Morag Spencer | |
For many, Barbie had become an outdated brand, portraying women…
The Menopause Revolution has begun…for some
By Morag Spencer | |
Working in marketing, it’s easy to assume that everyone is…
Why brand comms fail on sustainability  
By Claire Salkeld | |
From primary school pupils to octogenarians, every generation claims to…