It’s not about either or

In 2022, 38% of consumers plan to be more mindful with their drinking habits (Bacardi Holiday Survey 2021). So, what does that mean for the alcohol category?  

As both the quality of NoLo beverages and the distribution of these options has improved, people now have more choices available to them. There are no longer alcohol only occasions -  NoLo options are now viable competitors in these moments.  

We see consumers actively switching between alcohol and NoLo in the same occasion (particularly long drinking sessions). They no longer need to choose one or the other, but can have both in the same occasion.   

It doesn’t need to be about alcohol vs. NoLo, but rather how the category and consumer moments evolve to include all three.